Global Restaurant Concepts, Inc. (GRCI) since its founding in 1997, operates with the mission to provide its customers with quality food and excellent service through opening California Pizza Kitchen. CPK is a leading casual dining chain in the premium pizza segment, which has 150 full service restaurants in over 27 states in America and in five other countries.

In the Philippines, year 1998 witnessed the opening of the first CPK branch outside the U.S., CPK Glorietta at Makati City. A year after, CPK Alabang Town Center, Muntinlupa City was opened, followed by Shangri-La Mall branch at Mandaluyong City and at Promenade Greenhills. In addition to these four CPK branches, a new branch in Trinoma Mall will be opened next month.

At present, the company employs over 250 employees and all is widely regarded as the yardstick of casual dining service and the frontrunner in premium pizza.